Adekunle Gold Calls Out Wema Bank for Using First-Class Giveaway in ALAT Advert
Nigerian music star Adekunle Gold, popularly known as AG Baby, has publicly criticized Wema Bank for referencing his recent first-class giveaway in a promotional message for their digital platform, ALAT, without his consent.
The singer’s initiative, which rewarded first-class graduates with cash prizes to celebrate academic excellence, gained widespread attention, but the bank’s advert has sparked controversy.
A netizen shared a screenshot of a promotional message from Wema Bank’s ALAT platform, which referenced Adekunle Gold’s giveaway, stating, “AG Baby no send you first class gift? AN No wahala, ALAT dey for you. Enjoy up to 70% off your fave brands this weekend via eVouchers on the ALAT app – no be crime say we no get first class.” The message, leveraging the singer’s nickname and his viral campaign, aimed to promote discounts on the ALAT app but drew the artist’s ire for using his name and initiative without permission.
Adekunle Gold’s Response
Reacting on X, Adekunle Gold tagged Wema Bank and ALAT, questioning the unauthorized use of his brand, writing, “Dear @wemabank @alat_ng when this one start? You’ll be hearing from my people.” His response, hinting at potential legal action, has fueled online discussions, with fans praising his move to protect his intellectual property. One X user commented, “Adekunle Gold no fit ever forgive them. What they did to him was humiliation and exploitation” reflecting public support for the singer’s stance.
Adekunle Gold’s first-class giveaway was a heartfelt gesture to uplift academic achievers, making the bank’s unapproved use of his campaign a sensitive issue.
The controversy highlights the importance of respecting artists’ initiatives and intellectual property in marketing. As the situation unfolds, fans are eager to see how Wema Bank responds to the singer’s call-out.
What do you think about Adekunle Gold’s reaction to Wema Bank’s advert? Share your thoughts in the comments below the post
